Our Story


Noelle by Noelle is an exclusive collection of swimwear created by Noelle Downing of Noelle’s Favorite Things. Noelle is a major force in the body positive movement, and created this line of swimwear to show that all bodies are swimsuit bodies. Noelle by Noelle is excited to share its first collection—Golden Hour.

Noelle, a native of Louisiana, followed her big city dreams and currently lives in Brooklyn with her fiancé, fox terrier Duke and rabbit Monty. She is one of the singular most sought after bloggers in the space of lifestyle, fashion and home influence after growing her following organically since her days as a photographer behind-the-lens for brand campaigns. Noelle by Noelle is the beginning of the achievement of a long-coming dream, and she is excited to share the adventure of her collections with each of you.